Swachh Bharat Abhiyan (Hindi: स्वच्छ भारत अभियान, English: Clean India Mission and abbreviated as SBA or SBM for "Swachh Bharat Mission") is a national campaign by the Government of India, covering 4,041 statutory cities and towns, to clean the streets, roads and infrastructure of the country.
The campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, where Prime Minister Narendra Modi himself cleaned the road. It was performed in remembrance of Mahatma Gandhi's words. It is India's biggest ever cleanliness drive and 3 million government employees and school and college students of India participated in this event........Wikipedia
During my visit to villages when i was in ICAR's project i felt very sorry about the cleanliness of the village, villagers and their houses and i used to tell and motivate the villagers to live clean and inculcate clean habits in their children also i used to write articles in different magazines that were circulated in rural areas....
here is an article which was published those days
another two articles in Hindi