PUMA
launched the next pivotal phase of its ambitious long-term sustainability
program on April 13th at the Design Museum in London. By introducing its
cutting-edge sustainable packaging and distribution system by renowned
industrial designer Yves Béhar, PUMA set new standards within the retail
industry. The new innovative solution will significantly reduce the amount of
waste and CO2 emissions that traditional product packaging such as shoe-boxes
and apparel polyethylene bags generate and underpins PUMA’s target of reducing
carbon, energy, water, and waste by 25%, and developing 50% of its
international product collections in footwear, apparel and accessories
according to best practice sustainability standards by 2015. - PUMA website
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